Eden Park News: Perspectives

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  • Who owns the fan experience?

    Who owns the fan experience?

    When someone buys a ticket to an event at Eden Park, they don’t think they are purchasing separate services from a promoter, ticketing provider, transport agency and venue. They have bought one experience, and from their perspective it begins well before they arrive at the stadium and continues until they return home. While the organisations…

  • The difference between hosting an event and embracing it

    The difference between hosting an event and embracing it

    As you would expect, this week I want to reflect on the historic occasion we had the privilege of hosting at Eden Park on Sunday. The result was not what the One NZ Warriors or their thousands of supporters wanted, but the scale and significance of the occasion were undeniable. With 48,511 fans packing Eden…

  • When the biggest occasions need a bigger stage

    When the biggest occasions need a bigger stage

    For the second week in a row, our team is preparing to make history at Eden Park. Last week, we announced that Bruno Mars will perform three concerts here next March, including a Sunday show that would not have been possible under our previous planning rules. This week, our focus has shifted from one of…

  • The decisions that bring the world to New Zealand

    The decisions that bring the world to New Zealand

    Last week was historic for Eden Park, but perhaps not for the most obvious reason. Within 45 minutes of the Bruno Mars presale beginning, demand was strong enough to add a second concert on Sunday 14 March 2027. A third followed, resulting in three sold-out concerts and giving tens of thousands more people the chance…

  • Why stadiums are at the heart of a city

    Why stadiums are at the heart of a city

    While we all know how to describe the infrastructure that makes a city work – roads move people, rail connects communities and airports connect us with the world, it can be harder to define what makes a city feel alive. Parks, theatres, galleries, museums and public spaces all play an essential role. They give us…

  • Built for the world stage – What it really takes to host the world’s biggest events

    Built for the world stage – What it really takes to host the world’s biggest events

    When people hear “built for the world stage”, they probably picture exactly what the image shows – a full stadium, a huge production, lights, screens, an international sports match or one of the world’s biggest artists performing in front of tens of thousands of people. But that is really only the final product. What makes…

  • When a sporting blockbuster comes to Auckland

    When a sporting blockbuster comes to Auckland

    On 16 June 2027 State of Origin is coming to Auckland, but do we really understand what is about to arrive? I ask that question having delivered and attended multiple State of Origin fixtures during my career in Australia and having been at Suncorp Stadium for Game III this year alongside 52,452 Queensland and New…

  • When your office is a 50,000-seat stadium

    When your office is a 50,000-seat stadium

    I have an office at Eden Park and a laptop sitting on my desk, but the reality is that I spend a large part of my working day somewhere else in the stadium. When your workplace stretches across 50,000 seats, technology becomes an important part of staying connected to the people, information and decisions that…

  • The halo effect of major events

    The halo effect of major events

    “It’s on in Auckland.” This was the theme Annie Dundas from Tātaki Auckland Unlimited discussed at an event I attended this morning as part of the New Zealand Events Association conference. It is a simple phrase, but for me, it captures something important. People want to live in a city where things are happening, a…

  • Why funding major events is an investment

    Why funding major events is an investment

    And why I’m calling for the establishment of a long-term, cross-party approach to attracting internationally signficant events to New Zealand 40,112 football fans came through our gates on Sunday to watch Tottenham Hotspur play Auckland FC, setting a new attendance record for a senior men’s football match in New Zealand. While this is a significant…

  • Where ‘Brand New Zealand’ comes to life

    Where ‘Brand New Zealand’ comes to life

    “Eden Park for an All Blacks game is peak New Zealand brand coming to life.” I came across this statement recently in a LinkedIn post, and it resonated with me. Saturday night brought together everything that makes an All Blacks test at Eden Park significant. A sold-out crowd of almost 50,000 fans filled the stands,…

  • Welcoming the All Blacks back to The Fortress

    Welcoming the All Blacks back to The Fortress

    There is a particular feeling that builds at Eden Park before an All Blacks match. You notice it in the days leading up to the game and, by the time the gates open, the anticipation is unmistakable. Then the bilingual national anthem begins, the haka echoes around a sold-out Eden Park, and The Fortress comes…