Eden Park renews partnership with Samsung New Zealand

Eden Park is thrilled to announce the renewal of its icon partnership with Samsung New Zealand.

The extended partnership will see the global technology giant continue as the venue’s exclusive consumer electronics partner for another five years, with the two brands collaborating to create an enhanced fan experience for attendees at New Zealand’s national stadium. Samsung will continue as the naming rights sponsor of the Samsung Stand, on the South side of the venue.

“Eden Park is grateful to have a longstanding partnership with such a respected and innovative brand. Just as our stadium aspires to set the global benchmark for venues, Samsung is the international leader in the field of technology,” says Nick Sautner, Eden Park Chief Executive Officer.

“We are excited about the possibilities technology presents, and we will continue to work strategically with Samsung to enrich the event experience for visitors and sports fans.”

Samsung has been part of Eden Park’s Icon Partner programme since its inception in 2017. The partnership showcases a number of integrated technologies, such as the stadium’s Samsung LED Superscreen – the country’s longest screen – measuring an impressive 40 metres in length. Samsung digital LED signage is visible in the East and West Stands, along with IPTV screens throughout the concourse and more recently, digital gate signage at the venue’s key entry points.

This new chapter of the partnership will include exploring new technologies to further enhance the fan experience and create value for key partners.

Shannon Watts, Samsung Group Marketing Director says, “We greatly value our partnership with Eden Park and the ambition and passion Nick and the team show, providing dynamic opportunities and ensuring we maximise them. Their fresh approach and can-do-attitude has seen the partnership go from strength to strength. Eden Park provides an amazing platform to showcase our outdoor Samsung technology.”

Nick Sautner adds, “Samsung’s commitment to excellence aligns perfectly with our vision to steward Eden Park as a world-class venue with an unmatched history and profile. Together, our brands will continue the legacy of the Park for Auckland and New Zealand.”