Eden Park and Simplot extend partnership, bringing fans the ultimate stadium experience

Eden Park, New Zealand’s national stadium, is proud to announce the extension of its longstanding partnership with family-owned company Simplot, maker of household favourite brands like Birdseye Golden Crunch & Deli Fries. The collaboration between these two industry leaders is built on shared values of innovation, sustainability, and Simplot’s premium Edgell chips delivering high-quality experiences for fans.

“We’re thrilled to continue our partnership with Simplot,” says Nick Sautner, Eden Park Chief Executive Officer. “With over a million visitors passing through our gates each year, stadium dining plays a huge role in the fan experience, and hot chips remain a firm favourite. Whether it’s a rugby test, a cricket match, concert or a global event like the FIFA Women’s World Cup, where over 18,500 punnets of chips were devoured, fans know they can count on world-class food and hospitality.”

As a global food leader, Simplot operates with a strong commitment to its core values – Passion for People, Respect for Resources, and Spirit of Innovation – which have shaped the company’s operations for generations. These principles align closely with Eden Park’s own focus on sustainability, excellence, and community engagement.

“Simplot is proud to be the official chip of Eden Park, continuing our legacy of serving up high-quality, great-tasting food at one of the most iconic venues in the Southern Hemisphere,” says John Day, Simplot NZ’s National Business Development Manager. “Our commitment to innovation and sustainability ensures that every chip served at Eden Park delivers maximum crunch and taste, while also supporting responsible food production.”

With Edgell at the heart of Eden Park’s food offering, this partnership continues to enhance the fan experience—ensuring that every event is not just memorable on the field, but delicious off it.