KFC Joins Eden Park as Icon Partner to Supercharge Fan Experience

Eden Park is proud to announce KFC as its newest Icon Partner, marking an exciting new chapter in a partnership that has gone from strength to strength.

From crowd-pleasing activations to match-day favourites, KFC has already become a familiar and much-loved presence at Eden Park. This elevation to Icon Partner status recognises not only the success of the partnership to date, but also a shared ambition to enhance the fan experience at New Zealand’s national stadium.

As part of this expanded partnership, fans can look forward to some exciting new initiatives that will ramp up the fun at some of the country’s biggest sporting and entertainment events. From exclusive fan zones and in-stadium giveaways to content collaborations, KFC will bring its signature flavour to every touchpoint – all with one goal: to make every visit to Eden Park more memorable.

Eden Park CEO Nick Sautner says the partnership reflects a shared focus on innovation and impact.

“KFC has consistently demonstrated a commitment to creating unforgettable experiences for fans – and that aligns perfectly with our vision for Eden Park. From the moment they came on board, they’ve brought energy, creativity and genuine connection to our events. We’re proud to now call them an Icon Partner and look forward to what we can achieve together.”

With 120 restaurants nationwide, KFC is one of New Zealand’s most recognisable and loved brands. Known for its bold spirit and strong community ties, the company sees the partnership as a natural extension of its identity.

Restaurant Brands CEO, Arif Khan said: “Eden Park is where New Zealanders come together to experience something special – whether it’s a sold-out rugby match, a concert, a community gathering or a cultural celebration. That’s what KFC is all about too: bringing people together, having fun, and sharing great moments. Becoming an Eden Park Icon Partner allows us to take that to the next level, and we’re excited to continue surprising and delighting fans in new ways.”

KFC’s commitment to bold ideas, connection, and a uniquely Kiwi sense of fun makes them a perfect fit for Eden Park.