Eden Park is setting a new benchmark for live event experience in New Zealand, with a $10m redevelopment of the Lower West Stand, creating the Coca-Cola Field Club – a permanent field-level hospitality destination beneath the goalposts.
The project is a tangible step in the delivery of Eden Park 2.1 and reflects the stadium’s continued evolution as a world-class destination where major sport, entertainment, hospitality and shared experiences come together.
Made possible through Eden Park’s icon partnership with Coca-Cola, the Coca-Cola Field Club represents an innovative use of existing stadium infrastructure, combining proximity to the action with a social, contemporary and flexible hospitality environment designed to enhance the fan experience across event and non-event days.
Once complete, the new space will enable ticketholders to arrive early, stay late and extend their experience beyond the game or event, with hospitality that keeps them connected and close to the action and part of the stadium experience.
Eden Park Chief Executive Nick Sautner says “The Coca-Cola Field Club will be a fantastic addition to Eden Park, and we’re delighted the redevelopment of the Lower West Stand is underway.
“This new space will give people another way to experience the scale, energy and occasion of live events and reflects how leading stadiums around the world are evolving to meet changing fan expectations.
“Many fans and guests are looking for more than a seat. They want atmosphere, connection, choice and experiences that extend beyond the match, concert or event itself. This project responds to that shift and is a practical example of Eden Park 2.1 being brought to life.
“Every venue needs a story and Eden Park’s story has been shaped over 125 years by the people, moments and memories created here. Our responsibility is to embrace that history while continuing to evolve for the future. This redevelopment will enhance the event-day experience, support year-round use and ensure Eden Park continues to evolve in line with global expectations while staying true to what makes Eden Park special,” said Mr Sautner.
Managing Director of Coca-Cola Europacific Partners New Zealand, Wendy Rayner says “Coca-Cola New Zealand is helping bring fans closer to the moments that matter. Positioned at field level in New Zealand’s most iconic stadium, the Coca-Cola Field Club offers an immersive and premium experience unlike any other.
“From the buzz of live sport and entertainment to shared celebrations with friends, colleagues and fellow supporters, it’s a place to refresh, reconnect and experience the magic of Eden Park from the heart of the action.”
Naylor Love has been appointed as head contractor for the West Stand redevelopment, which is expected to be completed mid-October 2026.
Naylor Love CEO, Bruno Goedeke said, “It’s an absolute privilege to be working at New Zealand’s national stadium. Our Projects & Interiors team specialises in delivering bespoke, high-quality projects at speed, and we’ve hit the ground running following a hugely productive pre-construction phase. We can’t wait to see people enjoying the new Coca-Cola Field Club at Eden Park.”
The Coca-Cola Field Club will support a range of uses across sport, concerts, corporate events, private functions and non-event day bookings. Combining premium casual dining, beverage offerings, social hospitality and proximity to the action, the new space will create a social field-level experience unlike anything currently offered at Eden Park.
The West Stand redevelopment will also include a new Level 2 balcony – an outdoor hospitality space overlooking the turf and providing panoramic views of the stadium from the west.
Mr Sautner says the Coca-Cola Field Club and the Level 2 balcony will add another chapter to the Eden Park experience.
“Every event at Eden Park should create memories. The Coca-Cola Field Club will provide new ways for fans, families, friends, colleagues and clients to come together at New Zealand’s national stadium.”
Eden Park’s Icon Partnership with Coca-Cola extends beyond Coca-Cola Field Club. The multi-year partnership has also supported important legacy initiatives, including the recently unveiled Sir Michael Jones statue, helping ensure that significant tribute remains at Eden Park while celebrating New Zealand sporting icons.
Renders and images of the new Lower West Stand, the Coca-Cola Field Club and the Level 2 balcony are available here.
