Most people go to a stadium to watch the action on the field or on the stage, and while that may be the main reason they are there, in a modern stadium, the overall experience is shaped by much more than that.
When they’re at a large stadium like Eden Park, screens are generally one of those things people take for granted, but in reality, they are a critical part of how a venue enhances the live experience, communicates with visitors and operates effectively. Some people may have the view that screens divert attention away from what is happening on the turf, but when they are used well, they enhance it. They bring spectators closer to the moment through replays, close-ups and context, and they help ensure that whether you are in the front row, the upper stands or moving through the concourse, you remain connected to what is going on.
At the heart of that experience is our Samsung ‘Superscreen’, one of the largest screens in the region. But in a stadium the size of Eden Park, the role of screens extends well beyond having a single hero asset. A comprehensive screen network supports not only the action itself, but also replays, fan engagement, safety messaging, wayfinding and the overall visitor experience from arrival to departure. That matters in sport, where replays and key moments help people follow the action more closely. It matters in entertainment, where screens are part of how an audience experiences the scale, energy and atmosphere of a show. And it matters in those moments that happen around the main event – the crowd reaction, the build-up, the emotion and the unexpected detail that often becomes part of what people remember most.
Screens are also a critical operational tool in a modern venue. They support safety messaging, provide wayfinding, direct people to gates, amenities, hospitality areas and function spaces, and communicate updates clearly and quickly in an environment where thousands of people need information at the same time. In a venue as large and as busy as Eden Park, that is not a nice to have. It is essential. That is why the role of screens needs to be considered across the entire stadium, not only in relation to the field of play.
At Eden Park, our screen network extends far beyond the inner bowl. Inside the stadium, four main screens support the live event experience. Across the concourses, within hospitality and function spaces, and on the exterior of the venue, screens are used to provide entertainment and information, support wayfinding and enhance the visitor experience. They help ensure the stadium works as a connected environment, not just as a place where people sit and watch.
That is not only important on major event days. For many people attending a function, meeting or special occasion at Eden Park, there is a real sense of delight when they see their name, brand, or message appear on our ‘superscreen’. It is a simple but powerful way of creating a personal connection with the venue and a reminder that screens help shape the overall experience in all settings, not just during sport and entertainment.
This is especially important in a multi-purpose stadium. A modern stadium must be able to support far more than a single sporting fixture. It needs to work across sport, concerts, corporate functions, tours, community events and premium hospitality. It needs to be flexible, responsive and capable of presenting differently depending on the event. Screens are part of how that is achieved because they help adapt the venue, support different audiences and create a more seamless and engaging experience every time.
They also help create a shared experience. In a large stadium, not every detail is visible to every person at every moment. A well-designed screen network helps connect people to the bigger picture. It allows tens of thousands of spectators to experience key moments together, rather than only those closest to the action. That is part of what makes a modern live experience feel collective, immersive and memorable.
At Eden Park, we are always looking at how we continue to evolve. That means recognising that the visitor experience begins well before kick-off or when the artist takes the stage and continues long after the event has ended. It also means understanding that infrastructure, which may once have been seen as secondary, is now central to how a modern stadium operates. The live action will always be the reason people come, but the quality of the overall experience depends on much more than that. In a modern, multi-purpose stadium, screens are a critical part of delivering it.
